Email privacy notice
We (City of Wolverhampton Council) use GovDelivery as our email marketing provider. All data is processed in accordance with the UK Data Protection Laws (The General Data Protection Regulation 2016/679 and the Data Protection Act 2018). This means that we are the licensee and owner of the personal data processed by GovDelivery on our behalf. Personal data is stored securely by GovDelivery on servers located in the USA and all parties ensure that the personal data is adequately protected in accordance with Article 25 of the EU Directive 95/46/EC and UK Data Protection Laws. We take your privacy and the security of your information very seriously.
What we collect
We collect the following information from you:
- Full name
- Postcode
- Company name
- School
- Ward
What we do with the information we gather
We use this information to provide a service that allows us to engage with customers via email. Our promotional or marketing messages can benefit you by giving you information about our own services and those provided by approved third parties (such as companies or groups we work with).
Representative examples of the promotional or marketing messages which we may send you include but are not limited to:
- information about activities and events we and other organisations provide
- information on new services and features within services of interest
- opportunities to do more business with the council online
- promoting services that may interest you, including supporting families with young people, employment or training
- giving you information on energy, heating or water saving services
- telling you how you can get advice on setting up your own business or business growth
- inviting you to take part in surveys
- access to work programs or employment training or employment opportunities
- activities to help bring communities together
Telling us about changes to your email information
You have the right to have inaccurate/outdated information amended, deleted or destroyed. If any of your email details change please tell us by emailing webmaster@wolverhampton.gov.uk or log in to your GovDelivery account and make the changes yourself.
How to opt out
You can opt out of receiving emails from us at any time by logging in to your GovDelivery account. From here you can also manage your subscriber preferences.
The opportunity to opt out is also offered to you in each individual email campaign we organise via GovDelivery.
How to access your information
We will be as open as possible with you about the personal information we hold about you, and if something is wrong we want to work with you to put it right. You can use the contact details on this page to get in touch.
Finding out about the personal information we hold about you
UK Data Protection Law gives you a number of rights in relation to your personal information. Find out more at: Your data matters on the ICO website.
You can ask us whether we are keeping personal information about you by using the details on this page to get in touch.
What we collect
We may collect the following information:
- name and job title
- contact information including e-mail address
- demographic information such as postcode
- preferences and interests
- other information relevant to customer surveys and/or offers
What we do with the information we gather
We will use the information you have provided us with to understand your needs and provide you with a better service, and in particular for the following reasons:
- internal record keeping
- we may use the information to improve our products and services
- we may periodically send promotional e-mails about new products, special offers or other information which we think you may find interesting using the e-mail address which you have provided
- from time to time, we may also use your information to contact you for market research purposes
- we may contact you by e-mail, phone, fax or mail
- we may use the information to customise the website according to your interests
Remember you can manage your preferences or opt out of receiving emails from us at any time by logging in to your GovDelivery account.
Security
City of Wolverhampton Council is committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
Cookies
When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, your computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.
We use the following cookies:
- ‘_ga’, the main cookie used by Google Analytics (GA4), enables a service to distinguish one visitor from another and lasts for 2 years. Each ‘_ga’ cookie is unique to the specific property, so it cannot be used to track a given user or browser across unrelated websites.
- _hjIncludedInSample - is used for Hotjar tracking - a service that can analyse how users are using a specific page - where they click, where they hover and how far they scroll down on the page.
- bbd_emergency_notice_dismiss and bbd_emergency_notice_id - track if a user has seen and dismissed the emergency pop up.
- contrast and zoom - track a user's accessibility tool preferences.
- cookie-agreed - tracks a user's cookie consent.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Google Analytics (GA4)
We use Google Analytics (GA4) cookies to measure how you use the WOLVERHAMPTON.GOV.UK website.
Cookies and other technologies used for analytics help collect data that allows us to understand how you interact with our website. These insights allow us to both improve content and build better features that enhance your experience.
Some cookies and other technologies help sites and apps understand how their visitors engage with their services. Google Analytics (GA4) uses a set of cookies to collect information and report site usage statistics without personally identifying individual visitors to Google. ‘_ga’, the main cookie used by Google Analytics, enables us to distinguish one visitor from another and lasts for 2 years. Any site that implements Google Analytics (GA4) uses the ‘_ga’ cookie. Each ‘_ga’ cookie is unique to the specific property, so it cannot be used to track a given user or browser across unrelated websites.
Google Analytics (GA4) processes information about:
- how you got to this site
- the pages you visit and how long you spend on each page
- what you click on while you're visiting this site
We make sure you cannot be directly identified by Google Analytics (GA4) data. We do this by using Google Analytics (GA4)’s IP address anonymisation feature and by removing any other personal data from the titles or URLs of the pages you visit.
As we use Google Analytics (GA4) with IP anonymization and do not share users' data with other Google products, we do not need to receive explicit Cookie Consent from you as a user.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
By using this website, you consent to the processing of data about you in the manner and for the purposes set out in this information.
How will we keep our cookies policy up to date
City of Wolverhampton Council will aim to review what cookies are used on our site every 6 months. We will conduct the same audit process as outlined above and update this policy accordingly.
Revised: July 01, 2023