The city has been selected to exclusively pilot the Better Health: Rewards scheme, designed to test whether offering rewards and incentives can help adults to eat better and increase their physical activity levels.
To get started, people aged 18 and over simply need to download the free Better Health: Rewards app, available from the AppStore or Google Play, and sync it to their fitness tracker. If they haven't got a tracker, they can claim one for free which will be delivered to their door.
The app will generate personalised health goals for every participant – such as increasing their step count or eating more fruit and vegetables, with people able to earn points for completing these challenges which they can swap for rewards to spend with major retailers like Sainsburys, Tesco, Asda, Morrisons, Argos or M&S, for passes to gyms and leisure centres across Wolverhampton including the council's WV Active leisure centres, or for money off fantastic family days out.
Latest figures show over 10,000 people have already downloaded the app and signed up, with many already earning rewards. Thousands of free fitness trackers have also been sent out to participants.
Councillor Jasbir Jaspal, the City of Wolverhampton Council's Cabinet Member for Public Health and Wellbeing, said: "We've had a fantastic response to the launch of the Better Health: Rewards pilot here in Wolverhampton, with thousands of people having already signed up.
"If that includes you, thanks very much for being part of this important pilot and I hope you enjoy earning some fantastic rewards over the next few months.
"If you haven't yet signed up, and you are over 18 and live in Wolverhampton, then there's still time to do so, because you have until the end of March to register. Remember, it’s free, and you can earn at least £40 worth of rewards. We’ll even send you a free fitness tracker if you need one.
"All you need to do is download the Better Health: Rewards app from your app store, register your details and order your free fitness tracker if needed, and very soon you'll be taking personalised challenges, collecting points and earning rewards."
For more information, please visit Better Health: Rewards.